Paper People

Making an Interactive Learning Experience and Identity About Experimental Typography

Overview

I designed an interactive learning booth along with two other designers (fun fact, we became roommates soon after!) for my senior capstone. We all shared a similar deep interest in typography, so we decided to create typographic marks and present them to around 100 professional designers and students. While my two teammates focused on the research behind creating symbols, I was responsible for creating the experience and identity of our project.

How can we get a community to teach themselves?

That was the big question. Design education should inherently be experiential and collaborative. So, we wanted to create an interactive activity where participants learn about typographic forms from each other. We decided on activity cards.

Originally, we planned to use pinned-up folded activity cards. The front provided a surface for the participant to draw their mark and the back had a quote relating to the emotion. However, after some user testing, we concluded that most people found this layout confusing. Our final iteration uses a polaroid shape format to lay out the individual activity. Polaroids are symbolic of community and familiarity. This format allowed participants to quickly complete and compare marks with each other. 

Initially, we wanted participants to finger paint their marks. However, the thick paint proved to be too messy and not legible. After several more prototypes, we discovered that the roller pen on card stock created the best-looking result, especially on a gesso surface. 

Identity

To tie our presentation materials together, I created an identity that drew people to our exhibition, kept them engaged, and explained our project: let's make typography fun.

Halfway through our project, our exhibition looked like this:

At the exhibition, one group shined above the others. Their project was about toys, and heavily inspired our final identity. We then pursued a brighter, more fun way to show our creativity and the kid side of the project.

The square blocks are inspired by pre-school ABC blocks. These wood blocks are often used to teach basic letter shapes to children. This was fitting for a project that introduces typography.

In addition, the blocks innately create a modular design system. We used these blocks for holding content, creating patterns, and building punctuation marks.

Our color palette is based on the six emotional categories we explored. We placed greater emphasis on specific colors by using different values. For example, heavy emotions are red, and yellow represents lighter emotions.

Mini-zine

The mini-zine was our solution to letting designers take the project home with them to remember.

Get in Touch

About

Ethan leads and supports product lifecycles from strategy to launch. He has experiences crafting user experiences, identities, and seamless digital interactions. This portfolio is a reflection of the current work of Ethan Watson

Paper People

Making an Interactive Learning Experience and Identity About Experimental Typography

Overview

I designed an interactive learning booth along with two other designers (fun fact, we became roommates soon after!) for my senior capstone. We all shared a similar deep interest in typography, so we decided to create typographic marks and present them to around 100 professional designers and students. While my two teammates focused on the research behind creating symbols, I was responsible for creating the experience and identity of our project.

How can we get a community to teach themselves?

That was the big question. Design education should inherently be experiential and collaborative. So, we wanted to create an interactive activity where participants learn about typographic forms from each other. We decided on activity cards.

Originally, we planned to use pinned-up folded activity cards. The front provided a surface for the participant to draw their mark and the back had a quote relating to the emotion. However, after some user testing, we concluded that most people found this layout confusing. Our final iteration uses a polaroid shape format to lay out the individual activity. Polaroids are symbolic of community and familiarity. This format allowed participants to quickly complete and compare marks with each other. 

Initially, we wanted participants to finger paint their marks. However, the thick paint proved to be too messy and not legible. After several more prototypes, we discovered that the roller pen on card stock created the best-looking result, especially on a gesso surface. 

Identity

To tie our presentation materials together, I created an identity that drew people to our exhibition, kept them engaged, and explained our project: let's make typography fun.

Halfway through our project, our exhibition looked like this:

At the exhibition, one group shined above the others. Their project was about toys, and heavily inspired our final identity. We then pursued a brighter, more fun way to show our creativity and the kid side of the project.

The square blocks are inspired by pre-school ABC blocks. These wood blocks are often used to teach basic letter shapes to children. This was fitting for a project that introduces typography.

In addition, the blocks innately create a modular design system. We used these blocks for holding content, creating patterns, and building punctuation marks.

Our color palette is based on the six emotional categories we explored. We placed greater emphasis on specific colors by using different values. For example, heavy emotions are red, and yellow represents lighter emotions.

Mini-zine

The mini-zine was our solution to letting designers take the project home with them to remember.

Get in Touch

About

Ethan leads and supports product lifecycles from strategy to launch. He has experiences crafting user experiences, identities, and seamless digital interactions. This portfolio is a reflection of the current work of Ethan Watson